It’s best to drop the “new” from “new normal” when using that expression to refer to declining run lengths in packaging and labels. Th is is because over time, what once was an emerging trend has now become business as usual for many converters. At Inland Packaging in La Crosse, Wis., average order sizes for cut and stack, pressure sensitive, and in-mold labels, as well as shrink sleeves, are decreasing “regardless of vertical or end-use market,” says Jason Berger, VP of operations.