Imagine walking down an aisle at a local grocery store. As you’re wandering through a sea of colorful packaging, one item stops you in your tracks. It catches the light just right and you’re enticed to pick it up. This is the dream scenario for a consumer facing brand. Sydney Willis, director of sales & marketing, LSINC, explains that if a consumer picks a product off the shelf to touch it, they’re more likely to put it in their cart, and in turn, more likely to complete the purchase.