The label design that the team at Unico Nutrition envisioned for its Athena Unleashed pre-workout was just a dream until the company contacted McDowell Label. It was a complex job, with 12 colors and several enhancements that would provide a multi-sensory experience for the consumer. Other label printers had expressed some trepidation about producing the label with all the intended brand elements, but where other printers saw a steep challenge, John McDowell says his team saw opportunity.