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Connecting with Consumers Via Digital Embellishments

Authors :

Joseph Marin

Pages :

28-30

Keywords :

Multiple points; Product marketing; Arsenals

Abstract

When visual and tactile effects combine on a label or package, they can form one of the most powerful tools in the product marketing arsenal, triggering multiple points of engagement with a consumer. Store shelves are crowded and busy, and the products they contain only have a few seconds to capture a consumer’s attention.

Section :

Article

License :

Copyright (c) 2021 Package Printing Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. All articles published are made available under the Creative Commons Attribution–NonCommercial 4.0 International (CC BY-NC 4.0) licence.

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Indexed In

Journal Stats

Total Submissions: 107
Acceptance Rate: 08%
Review Time: 10 Days
Days to Acceptance: 25 Days
Number of Reviewers: 18
Number of Contributors: 161
Contributing Countries: 13
Impact Factor: 4.7
Number of Abstract Views: 11,951
Last Updated: January 2026