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Building a Luxury Brand

Authors :

Kinjal Shah

Pages :

30-32

Keywords :

Creative services; Folding box; Peterson; Packaging

Abstract

Packaging enhancements and embellishments have long been sought out by brands seeking to give their products a luxury or premium appearance. But according to Zane Peterson, director of creative services for Mansfield, Mass.-based Hub Folding Box, the first step in taking a luxury package to the next level is helping the brand define what luxury means to them.

Section :

Article

License :

Copyright (c) 2020 Package Printing Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. All articles published are made available under the Creative Commons Attribution–NonCommercial 4.0 International (CC BY-NC 4.0) licence.

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Indexed In

Journal Stats

Total Submissions: 107
Acceptance Rate: 08%
Review Time: 10 Days
Days to Acceptance: 25 Days
Number of Reviewers: 18
Number of Contributors: 161
Contributing Countries: 13
Impact Factor: 4.7
Number of Abstract Views: 11,951
Last Updated: January 2026