An effective package, Lisa Sohanpal said to a room packed with more than 90 executives from leading package printing companies, tells a story, creating an emotional engagement with consumers to deepen their connection to a brand. Sohanpal, the founder of Nom Noms World Food, a company that specializes in prepackaged meals that reflect cuisines from around the world, shared her brand’s story at the fifth annual Digital Packaging Summit, which was held Nov. 11-13 in Ponte Vedra Beach, Fla.